In the News: Canada AI
Canada.ai - Calgary’s StellarAlgo is Bringing its AI Talents to Sports Leagues Across North America
We were recently featured on Canada.ai in an article on how we help sports teams in North America gain insight into their fan universe. Check out this excerpt from the article!:
Analytics has become a buzzword for professional sports in the last few years. Teams and fans are familiar with how analytics are applied to the performance of athletes, but a Calgary-based company is applying analytics to how teams connect with their fans.
“For us, it’s all about building and reinforcing the fan experience: matching fans with the products that they would want and tailoring the marketing to them,” said Sean Fynn, CTO of StellarAlgo. “Doing this well is hard, and this is where AI comes in. We use machine learning technology to make inferences on how best to do this based on data.”
FULL ARTICLE: CALGARY’S STELLARALGO IS BRINGING ITS AI TALENTS TO SPORTS LEAGUES ACROSS NORTH AMERICA
A version of this article is also published on the Start Alberta website.
Tennis has seen a substantial increase in interest in the past year. Attendance records are being set across the board for North American tournaments. Tennis is currently ranked as the 4th most popular sport globally (according to World Atlas), with an estimated following of over 1 Billion people.
The sports and entertainment sales and marketing technology stack often times falls victim to the difficult challenge that innovation presents. With so many players in the space, all fighting for the same limited budget, and organizations divided in their priorities on how to use data it can be hard to cut through the noise to understand what technology is right for my organization? When is the right time to implement it? and what is the ROI?
The value of segmentation cannot be overstated when it comes to a team’s marketing and sales campaigns, especially as sports organizations have a limited time frame for marketing campaigns. In fact, organizations that segment and personalize their messages can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
We recently sat down with Kris Knief, Director of Business Intelligence for the Vegas Golden Knights to learn more about his experience in this ever-evolving industry and how data & analytics help him and the Golden Knights.
Email is one of the most cost-effective channels to connect with customers – and a great fit for a post-game follow-up. Email can be delivered quickly, to the masses while still being personalized and it’s still one of the most effective ways to reach your fans.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.