In the News: Tie Breaker
Tie Breaker - The digital transformation of professional sports
We were recently featured in TieBreaker in an article about how the sports industry is changing based on digital trends and consumer behavior.
It’s no secret that sports teams are a business, and part of the business is connecting with customers. Fans experience games in a different way than they used to; teams that personalize their approach will come out on top.
That’s why data and analytics are huge for sports organizations.
“The increased focus on data and analytics has allowed sports and entertainment organizations to develop a deeper understanding of their fans, and as a result, they are able to get the right message to the right fan, at the right time,” says Vincent Ircandia, founder and CEO of StellarAlgo, whose platform uses machine learning and predictive technology to help teams use data to map customer journeys and segment audiences. “By better understanding fan behavior, teams are able to focus more on what their fans actually want so their overall experience improves.”
FULL ARTICLE: ‘THE DIGITAL TRANSFORMATION OF PROFESSIONAL SPORTS’
The value of segmentation cannot be overstated when it comes to a team’s marketing and sales campaigns, especially as sports organizations have a limited time frame for marketing campaigns. In fact, organizations that segment and personalize their messages can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
We recently sat down with Kris Knief, Director of Business Intelligence for the Vegas Golden Knights to learn more about his experience in this ever-evolving industry and how data & analytics help him and the Golden Knights.
Email is one of the most cost-effective channels to connect with customers – and a great fit for a post-game follow-up. Email can be delivered quickly, to the masses while still being personalized and it’s still one of the most effective ways to reach your fans.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.
In the increasingly digital world of advertising, where newspapers and radio ads are being left behind, audiences are receiving more messaging than ever before. Email marketing is one of the few direct ways to reach your fans but you also risk becoming part of the noise.
What does Fan Understanding 3.0 mean? At StellarAlgo, we define it as having an advanced understanding of your fan universe across all (or most) of your channels, which allows sales and marketing teams to easily segment fans via multiple audience factors (think fans’ motivations, interests, etc.).