In The News: Alberta Innovates
Alberta Innovates - Turning Data Into New Opportunities to Engage Fans
StellarAlgo was recently featured by Alberta Innovates about how our platform enables organizations to quickly and effectively track and decipher the immense amounts of fan data they collect. Support from Alberta Innovates has helped us refine our vision and accelerate our commercialization plan.
Every time you go through the turnstile, sports organizations want you to enjoy your game-day experience so that you remain passionate and loyal—and keep coming back. It’s a challenge facing every sports organization. And it’s why many organizations are turning to data firms—like Calgary-based StellarAlgo—that use data analytics to better reach and engage fans.
Since startup in 2016, StellarAlgo has assembled a client roster that includes some of North America’s most prestigious sports teams and entertainment organizations. Like the Portland Trail Blazers, the Vancouver Canucks or U.S. Open Tenis, just to name a few.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.
In the increasingly digital world of advertising, where newspapers and radio ads are being left behind, audiences are receiving more messaging than ever before. Email marketing is one of the few direct ways to reach your fans but you also risk becoming part of the noise
What does Fan Understanding 3.0 mean? At StellarAlgo, we define it as having an advanced understanding of your fan universe across all (or most) of your channels, which allows sales and marketing teams to easily segment fans via multiple audience factors (think fans’ motivations, interests, etc.).
You can’t possibly send 1000s of different emails to each individual fan for everything. That’s where machine learning comes in. A customer data platform (we think ours is a great option) is able to integrate with systems (including existing data warehouses and infrastructure) and determine your most distinct fan clusters in order to tell you what’s unique and interesting about them.
StellarAlgo and Sacramento Republic FC announced a new partnership today. The USL Championship team will be utilizing StellarAlgo’s Customer Data Platform to gain customer insights and help improve the club’s fan experience.
StellarAlgo was recently featured in Sports Business Journal about what the future hold for sports executives in regards to data and analytics.