In the News: Sports Business Journal

Sports Business Journal - Firm Sees Machine Learning As Key to Making Analytics More Effective

StellarAlgo was recently featured in Sports Business Journal about what the future holds for sports executives in regards to data and analytics. Check out this excerpt from the article:

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“We essentially found that the processes for interpreting customer data were far too manual,” Ircandia said. “There were some consulting organizations that were helping to interpret it but it was on a much too slow basis. We created a software that ties into all these different customer data points and helps to understand fans better so the teams can nurture them.”

StellarAlgo has retained all of its clients to date, spanning the NHL, NBA, MLS, MLB and tennis, Ircandia said. The company offers a scaled-down version of its software to minor league teams.