In The News: OZY
The OZY - IT’S NOT JUST BIG TECH: SPORTS TEAMS ARE TRACKING YOU TOO
StellarAlgo was recently featured in OZY on how analytics is changing the big data game for teams and venues, allowing them to leverage the information they have while also protecting fan privacy. Check out this excerpt from the article:
And once you’re in, advanced analytics firms like StellarAlgo help teams and venues personalize your experience, by building a unique profile of each fan based on their behavior on apps, social media and the internet more broadly. The multiple mobile notifications may be annoying, but it’s not all bad. Desperate to keep fans loyal, venues and teams are also trying to make the experience smoother for them. Want booze delivered to your seat (even in the nosebleeds)? You’ll soon be in luck.
“Whether that means faster lines, in-seat food and beverage options or individual customer promotions, there’s pressure to make the fan experience special,” says Vince Ircandia, founder of StellarAlgo and a former Trail Blazers executive. “[Fans] want messaging that is unique; otherwise it all just becomes noise. We help organizations understand how to maximize the value of those fans.”
The value of segmentation cannot be overstated when it comes to a team’s marketing and sales campaigns, especially as sports organizations have a limited time frame for marketing campaigns. In fact, organizations that segment and personalize their messages can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
We recently sat down with Kris Knief, Director of Business Intelligence for the Vegas Golden Knights to learn more about his experience in this ever-evolving industry and how data & analytics help him and the Golden Knights.
Email is one of the most cost-effective channels to connect with customers – and a great fit for a post-game follow-up. Email can be delivered quickly, to the masses while still being personalized and it’s still one of the most effective ways to reach your fans.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.
In the increasingly digital world of advertising, where newspapers and radio ads are being left behind, audiences are receiving more messaging than ever before. Email marketing is one of the few direct ways to reach your fans but you also risk becoming part of the noise.
What does Fan Understanding 3.0 mean? At StellarAlgo, we define it as having an advanced understanding of your fan universe across all (or most) of your channels, which allows sales and marketing teams to easily segment fans via multiple audience factors (think fans’ motivations, interests, etc.).