In The News: The Logic
The Logic - Artificial-Intelligence Companies Dominate 2019 C100 48Hrs in the Valley Cohort
We were recently accepted into the 2019 cohort for C100’s 48Hrs in the Valley. Check out this excerpt from the article:
C100, a non-profit that connects the Canadian and Silicon Valley startup ecosystems, has accepted 27 companies into the the 2019 cohort of its 48Hrs in the Valley program.
The competitive annual program, which is referral-only, pairs Canadian companies with a mentor, then brings them to Silicon Valley for two days of meetings with investors and executives. This year’s cohort will run from May 7 to 9. It includes eight firms from Toronto; five from Montreal and one from Laval, Que.; six from Vancouver; two apiece from Calgary and Ottawa; and one each from Halifax, Kitchener, Ont. and Waterloo.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.
In the increasingly digital world of advertising, where newspapers and radio ads are being left behind, audiences are receiving more messaging than ever before. Email marketing is one of the few direct ways to reach your fans but you also risk becoming part of the noise
What does Fan Understanding 3.0 mean? At StellarAlgo, we define it as having an advanced understanding of your fan universe across all (or most) of your channels, which allows sales and marketing teams to easily segment fans via multiple audience factors (think fans’ motivations, interests, etc.).
You can’t possibly send 1000s of different emails to each individual fan for everything. That’s where machine learning comes in. A customer data platform (we think ours is a great option) is able to integrate with systems (including existing data warehouses and infrastructure) and determine your most distinct fan clusters in order to tell you what’s unique and interesting about them.
StellarAlgo and Sacramento Republic FC announced a new partnership today. The USL Championship team will be utilizing StellarAlgo’s Customer Data Platform to gain customer insights and help improve the club’s fan experience.
StellarAlgo was recently featured in Sports Business Journal about what the future hold for sports executives in regards to data and analytics.