In the News: Front Office Sports
Front Office Sports - StellarAlgo Turns to Machine Learning to Help Solve Ticketing Challenges
We were recently featured on Front Office Sports in an article on how we use machine learning and AI to help sports franchises solve their ticketing challenges. Check out this excerpt from the article!:
The sports industry has a fever, and the only prescription is more data. At least that is what is being said at every conference, in every newsletter, and in every publication over the course of the last six months.
With the rise of the need for data to help with decisions from how teams should run promotions to who is sitting where, companies who are able to cut through the clutter and deliver streamlined experiences are now at a premium.
One of those companies is StellarAlgo, the brainchild of Vince Ircandia, the former SVP of business operations for the Portland Trail Blazers.
One thing we’re often asked about is when a team should start promoting a specific event. This question comes from both sales and marketing personnel who want to better understand when their messaging will resonate the most
For sports teams, ticket sales and revenue are at the forefront of most organizational activities. Every season typically starts with securing a strong base of season tickets, partial game packages and groups, followed by a focus on maximizing more variable single game sales. However
The days of cash boxes and rolodexes are long gone. Technology is radically changing the sports industry and giving us access to more data than ever before, from more sources than we could have imagined twenty years ago. Without automation and machine learning, more isn’t always better.
Effective win-backs start the day after a customer attends a game or event. Do your win-back campaigns focus more on customers who haven’t engaged with your organization in the past few years? That’s not a bad group to try and re-engage when timing is right but we need to start thinking more about
We are incredibly honoured to receive the 2019 Innovator of the Year award from Tickets.com at ProVenue Exchange earlier this month. The award names a current Tickets.com Registered Developer partner who has shown innovation and development to further the ticketing industry.
In the increasingly digital world of advertising, where newspapers and radio ads are being left behind, audiences are receiving more messaging than ever before. Email marketing is one of the few direct ways to reach your fans but you also risk becoming part of the noise