In this article, we’re focusing on the big ugly gorilla in the room – the individual game buyers that aren’t returning year-over-year. Across the industry, the win-back rate for these fans is low. That is scary. But it’s also a major opportunity that you need to take advantage of.Read More
This post is about using data to rise to meet those unforeseen challenges that can sink you before you reach your destination. It’s about understanding the fans in your database and using segmentation techniques to maximize conversion.Read More
In Part 3 of our blog series about maximizing your season ticketholder retention we show you how data and analytics, coupled with relationship-building efforts, will drive efficiencies and revenues.Read More
In the first part of our blog series about maximizing your season ticketholder retention, we walked through a high-level view of the important activities around season ticket holder renewal, as well as how data can support you in maximizing your customer conversations. In this post, we’re focusing on best practices surrounding nurturing fans at different tenure stages and how to increase their likelihood of renewal.Read More
Retention of your season ticket holders is without a doubt one of the most important campaigns you will run this season. A 5% increase in customer retention produces more than a 25% increase in profit. Unfortunately what we often find is that with limited bandwidth and lag in information season ticketholders are onboarded and nurtured in unstructured and therefore incomplete ways.Read More
Pricing strategies are one of the most polarizing and subjective areas of the live events business.
Our staff has over 15 years of pricing expertise across different verticals: major league sports, minor league sports, museums, concerts, and pretty much every type of live audience business you can imagine. As experts in this area, we wanted to share some approaches and strategies to consider. Ultimately there is no one size fits all approach, but there are ways to continue evolving and improving pricing strategies to benefit of your revenues, attendance, customers, and brand.Read More