Posts in Data Analytics
Is a Data Warehouse or a Data Lake My Solution?

I talk to a lot of customers, business leaders, managers and technical individuals who are looking to make their businesses more data driven. The discussion usually starts off with something along the lines of “Everyone is talking about how advanced analytics or "data science" has helped their business become more profitable through better sales, cost efficiencies etc.; OR “I have a data warehouse, how can I do more? Should I build a data lake? Should I invest in data science role(s)?”

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4 Things To Look For In A Customer Data Platform

There are many marketing tools that you can use to help you with your business. One of the most interesting, and more recent ones to be developed, is a Customer Data Platform (CDP). A CDP helps you to pull all the data from your siloed marketing tools that do not talk to each other into one place - a pain point many of our customers have expressed having.

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