Posts in Blog
Customer Data Platforms and Where They Fit Into Your Tech Stack

The sports and entertainment sales and marketing technology stack often times falls victim to the difficult challenge that innovation presents. With so many players in the space, all fighting for the same limited budget, and organizations divided in their priorities on how to use data it can be hard to cut through the noise to understand what technology is right for my organization? When is the right time to implement it? and what is the ROI?

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Personalization at Scale

You can’t possibly send 1000s of different emails to each individual fan for everything. That’s where machine learning comes in. A customer data platform (we think ours is a great option) is able to  integrate with systems (including existing data warehouses and infrastructure) and determine your most distinct fan clusters in order to tell you what’s unique and interesting about them.

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Why sports franchises need to segment and personalize their marketing efforts

It’s a beautiful sight: fans piling through your doors and filling your venue with that slightly nervous, mostly excited energy. All the work from your sales, marketing, and game presentation teams is about to create memories for these fans that will last a lifetime. But how well do you really know all those people walking into your venue?

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Maximizing Your Season Ticketholder Renewal Rates with Data: Part 2

In the first part of our blog series about maximizing your season ticketholder retention, we walked through a high-level view of the important activities around season ticket holder renewal, as well as how data can support you in maximizing your customer conversations. In this post, we’re focusing on best practices surrounding nurturing fans at different tenure stages and how to increase their likelihood of renewal.

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Maximizing Your Season Ticket Holder Renewal Rates with Data: Part 1

Retention of your season ticket holders is without a doubt one of the most important campaigns you will run this season. A 5% increase in customer retention produces more than a 25% increase in profit. Unfortunately what we often find is that with limited bandwidth and lag in information season ticketholders are onboarded and nurtured in unstructured and therefore incomplete ways.

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