In The News: LiveWire Calgary
We were recently featured in LiveWire Calgary about our partnership with the Okotoks Dawgs. Check out this excerpt from the article:
With the help of rising Calgary tech company StellarAlgo, the Okotoks Dawgs are expanding their fanbase into the city while also better serving their already extremely loyal local following, creating a success story for the Okotoks and Calgary economies.
StellarAlgo was founded in 2016 by CEO Vince Ircandia to give sports franchises insight into fan demographics and behaviour via advanced analytics.
The Dawgs, a Western Canadian Baseball League team, hired the company when the team started to sell tickets online, which William Gardner, Dawgs VP of promotions and community relations, said was now more sophisticated.
“[StellarAlgo] gave us some very basic analytics on who fans were, where they were coming from, and some of those kinds of things.”
In 2018, Ballpark Business ranked the Dawgs third in North America for summer collegiate attendance. Gardner says that few walk-up seats are available for games, which usually sees them filling Seaman Stadium with 4,000 fans.