Mastering Your Prices

Pricing strategies are one of the most polarizing and subjective areas of the live events business.  

Our staff has over 15 years of pricing expertise across different verticals: major league sports, minor league sports, museums, concerts, and pretty much every type of live audience business you can imagine. As experts in this area, we wanted to share some approaches and strategies to consider. Ultimately there is no one size fits all approach, but there are ways to continue evolving and improving pricing strategies to benefit of your revenues, attendance, customers, and brand.

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Vincent Ircandia
Is a Data Warehouse or a Data Lake My Solution?

I talk to a lot of customers, business leaders, managers and technical individuals who are looking to make their businesses more data driven. The discussion usually starts off with something along the lines of “Everyone is talking about how advanced analytics or "data science" has helped their business become more profitable through better sales, cost efficiencies etc.; OR “I have a data warehouse, how can I do more? Should I build a data lake? Should I invest in data science role(s)?”

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Vincent Ircandia
4 Things To Look For In A Customer Data Platform

There are many marketing tools that you can use to help you with your business. One of the most interesting, and more recent ones to be developed, is a Customer Data Platform (CDP). A CDP helps you to pull all the data from your siloed marketing tools that do not talk to each other into one place - a pain point many of our customers have expressed having.

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Vincent Ircandia