Customer Data Platforms and Where They Fit Into Your Tech Stack

The sports and entertainment sales and marketing technology stack often times falls victim to the difficult challenge that innovation presents. With so many players in the space, all fighting for the same limited budget, and organizations divided in their priorities on how to use data it can be hard to cut through the noise to understand what technology is right for my organization? When is the right time to implement it? and what is the ROI?

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Whitepaper: The Power of Segmentation for Successful Marketing Campaigns

The value of segmentation cannot be overstated when it comes to a team’s marketing and sales campaigns, especially as sports organizations have a limited time frame for marketing campaigns. In fact, organizations that segment and personalize their messages can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.

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Personalization at Scale

You can’t possibly send 1000s of different emails to each individual fan for everything. That’s where machine learning comes in. A customer data platform (we think ours is a great option) is able to  integrate with systems (including existing data warehouses and infrastructure) and determine your most distinct fan clusters in order to tell you what’s unique and interesting about them.

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Why sports franchises need to segment and personalize their marketing efforts

It’s a beautiful sight: fans piling through your doors and filling your venue with that slightly nervous, mostly excited energy. All the work from your sales, marketing, and game presentation teams is about to create memories for these fans that will last a lifetime. But how well do you really know all those people walking into your venue?

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